Distinguishing marks anti-glare

Distinguishing marks anti-glare

Article written by Paulus Maciel.  Rights Reserved.

Given friend requests, this issue aims to help you, professional optical differentiate the numerous brands of lenses and anti-reflective target the right product to the right customer.

The anti-glare technology is becoming increasingly popular in Brazil and much of this success is due to the commitment of manufacturers to improve the quality of their treatments, thus delivering more confidence to the optical consultant can offer such products to their customers. On the bright side it all ends up causing a bit of confusion in the minds of professional optical, I'm referring to the huge variety of brands of anti-glare available today, ready for both lenses, as lenses for use in surfassadas. For that matter gain a greater objectivity, I work at brand differentiation of anti-glare manufacturers that have the best technology and highest volume of sales of these products, they are: Zeiss, Essilor and Hoya. All products from these manufacturers have at least three basic properties: antirrisco, anti-glare and non-stick. Carl Zeiss Vision offers three technologies in Brazil anti-glare:

• Lotutec
• Easy Care Teflon
• Platinum DuraVision

Of the three brands Zeiss presented above Lotutec is the classic product in the premium range of anti-glare. The strong point of Lotutec is hydrophobic and oleophobic your property that holds lenses clean longer and also facilitates cleaning of the same, when dirty. The key to this efficiency is a raw material of excellent quality, which reduces contact with dirt from the lens.

Lotutec has antirrisco, anti-reflective, hydrophobic and oleophobic where technology stands out most is the cleaning of the lenses (hydrophobic and oleophobic), so during the interview you realize that your client makes much of the lens clean and your budget fits this profile, Lotutec is the perfect family Zeiss.

Easy Care Teflon is a product of strong marketing appeal because the Teflon brand is known worldwide for its non-stick properties and this greatly facilitates the sale of the counter arguments, it comes to a quality brand recognized. 

Easy Care Teflon is as efficient as Lotutec because it has anti-static properties, it is a technology that repels dust, causing Easy Care Teflon remains clean for longer even when compared to ordinary lenses. 

Transparency Easy Care Teflon is as good as it gets Lotutec free of dirt and dust for longer, facilitating the transmission of light, so during the interview you realize that your customer gives much importance to transparent lenses free of dirt and dust for longer and therefore may invest, Easy Care Teflon Zeiss is the ideal option.

DuraVision Platinum is the big news for the anti-glare Zeiss for this year. 

Consumers not only want very demanding lenses clean, but also even more resistant lenses everyday situations, especially for risks. Considering this most demanding consumer, the Zeiss launched its anti-glare tougher DuraVision Platinum.

Duravision Platinum is a perfect product for people who expect maximum performance and durability in their eyeglass lenses, it is the technology that can better balance the high quality of all layers, from the antirrisco, passing by with residual anti-glare blue extremely discreet and also antistatic layers, hydrophobic and oleofóbicas. A product that makes it worth the investment consumers make in their purchase. I suggest reading the material I wrote recently blogged about DuraVision Platinum. It is a good reinforcement of the benefits of the product.

Briefly, we can reach the following conclusion about the antirreflexos Zeiss:

• Lotutec reliable and ideal for those who need lenses clean longer.
• Easy Care Teflon has excellent cost-benefit ratio, it is very effective against dirt, due to its anti-static properties that repel dust and leave the lenses more transparent.
• DuraVision Platinum offers high performance in all technologies employed, since antirrisco up of anti-glare properties and cleaning. Ideal for customers very choosy about the strength and durability of your lenses.

The Hoya three technologies in Brazil offers anti-glare:

• Aqua
• Extra Clean
• No Risk

Aqua is the anti-glare input Hoya.Unfortunately little is known because its manufacture is practically restricted to products surfassados ​​Hoyalab in Rio de Janeiro. The only exception to this rule is the option of launching the new lens ready "Ultrax Trivex Transitions Aqua".

Aqua is a basic product performance, however quality which offers the consumer antirrisco, anti-glare from residual green and nonstick. In short, quality Hoya economy.

Clean Extra is a product of excellent cost-benefit ratio due to its hydrophobic layers and oleofóbicas high efficiency lens that ensures clean for much longer, besides having a residual of green anti-glare very discreet and scratch resistance. Clean Extra is greater than Aqua relative ease of cleaning and resistance to dirt, especially fingerprints.

Extra Clean is anti-glare input line and Miolight Hiperlight.

The best anti-glare Hoya is undoubtedly the No Risk, as well as having all the benefits of Extra Clean, is even more resistant to dirt due to its antistatic layer that repels dust and his excellent treatment antirrisco.It is a product with a price a little higher than other technologies Hoya, but will please a lot of consumers Miolight, Hiperlight Hoyalux and more demanding about the cleanliness and strength of their lenses.

Briefly, we can reach the following conclusion about the antirreflexos Hoya:

• Aqua is an economical choice of anti-glare with higher quality than conventional lenses Ultrax ready, since it has a reflection residual green much more discreet than the very strong blue Ultrax. Aqua is also an economical choice of anti-glare when the product is surfassado Hoyalab in Rio de Janeiro.
• Clean Extra features cost-effective because it has excellent hydrophobic properties and oleofóbicas.
• No Risk is a high performance anti-glare, especially on their properties hidrofóbias, oleofóbicas and antistatic, and excellent resistance to scratches.Customers are more demanding Hoya ideas for lenses with No Risk.

Essilor offers in Brazil three anti-glare technology:

• Crizal Easy
• Crizal Alizé +
• Crizal Forte UV

Crizal Easy is definitely a "Crizal Classic" which has great antirrisco, traditional anti-reflective yellow-green with good hydrophobic layer and water repellency, which according to information from Essilor is 8 times easier to clean than ordinary lenses. It is the economical alternative to Crizal worth Essilor products on offer, it offers more guarantees than "mega base" Optikot who now goes by the name "Trio Easy Clean".

Crizal Alizé + has an excellent cost-benefit ratio because it has properties hidrofóbias, and antistatic oleofóbicas that guarantee, according to the Essilor lenses 10 times easier to clean than an ordinary lens. 

Crizal Forte UV has all the properties of Crizal Alizé + but is higher than the resistance arrranhões because it has a layer that reduces the impact between the hardness and softness risk varnish anti anti glare during dry cleaning lenses. This technology anti impact, called SR Booster makes Crizal Forte UV is 2x more resistant to scratches than Crizal Alizé +. Another difference is the residual reflex that is 30% quieter than previous generations of Crizal.

Crizal Forte UV has UV protection through an added technology applied layers of anti-reflective inner surface, which gives the lens a sun protection factor against UV radiation reflected on this surface. Briefly, we can reach the following conclusion about the antirreflexos Essilor:

• Crizal Easy is an economical choice and higher quality collateral than the Trio Easy Clean, adding more value to the sale of lenses and Essilor Brasilor.
• Crizal Alizé + has a cost-benefit ratio much better because it is more efficient as the ease of cleaning and reduction of dust on the lens surfaces.
• Crizal Forte UV is the ideal option, especially in high value-added lenses from Essilor, because it has a higher efficiency of all its technologies, as well as UV protection, which will please your most demanding consumers.

I love to say that it is not worth comparing the benefits of staying antirreflexos a manufacturer over another, because the technologies mentioned above are applicable only in the manufacturer's own lenses, which takes away the merit of comparing antirreflexos. Vale to penalty differentiate brands from the same manufacturer anti-glare, so you can choose the one that meets your needs.

Another aspect that should be taken into account from the point of view, is the consistency / equity lens prices relative to prices of antirreflexos. The price difference between them can not be small because it will scare the consumer. As much as the optical not see this way, the consumer is a complement anti-glare lens and a "complement" can not cost near equal to or more than the main product but an acceptable percentage. For this reason, the major manufacturers work at least three anti-glare options: economic, intermediate and advanced.

If the consumer is in doubt between one or another anti-glare from the same manufacturer, the tiebreaker will always be the answer you gave this same consumer in history, when the consultant optical ask about the importance that is given to transparency, strength or durability technology presented at the counter.